The interview
What`s an interview?
An interview is a goal-driven transaction characterized by questions and answers, clear structure, control, and imbalance. An interview is usually a dyadic transaction, meaning that it takes place between two people. A talk show host asking questions of a celebrity would be one example of a dyadic interview. Sometimes, however, a person may be interviewed by two or more people or in a panel situation.
Extract from www.sagepub.com/boc2e
Characteristics of an Interview
We examine five characteristics of interviews: (1) goal-driven, (2) question–answer, (3) structured, (4) controlled, and (5) unbalanced.
Goal-Driven Interviews are generally more goal-driven than other types of communication, especially those taking place between two people. All communication achieves something beyond the simple exchange of symbols, but these achievements and creations are not always purposeful and intended. Interviews have a clear purpose, a goal to be achieved.
Question–Answer
Another characteristic of interviews is the question–answer nature of the transaction. The majority of an interview consists of one person (sometimes more than one) asking Chapter 15 n Interviewing 369 questions and another person answering those questions. Everyday communication includes occasional questions and answers—especially if people are getting to know one another—but not to the extent of an interview.
Structured
Interviews also tend to be more structured than other types of communication. Whereas a casual interaction between two people may happen spontaneously and have no clear focus, interviews involve planning and preparation and also tend to have a clear sequence. Certain actions are expected during an interview in order to reach the clearly defined goal discussed previously.
Controlled
Interviews are generally controlled by an interviewer, who is responsible for moving the interview toward its intended goal. The amount of control exerted during an interview depends on this goal, which is achieved in part by the questions asked and the communication environment established.
Unbalanced
A final characteristic of interviews is that the time spent talking by an interviewee and an interviewer is usually unbalanced. Typically, an interviewer will speak for 30% of the time, and an interviewee will speak for 70% of the time. Of course, the type of interview will dictate exactly how much time each party spends talking, but more often than not, an interviewee will talk more and an interviewer will talk less.
Types of Interviews
Employment interviews:
Performance Interviews
Exit Interviews
Information-Gaining Interviews
Persuasive Interviews
Helping Interviews
Intererviewing: Key points
- Do your research otherwise you can make embarrassing mistakes. Use the internet and listen to or read previous interviews they've done. Make sure you know their name and that you get details about them correct
- Ask open questions and remember the five W's; who, what, why, where, when. Don't forget 'how' can be useful too. It means people have to give you rounded answers and can't just say 'yes' or 'no'
- Listen and ask follow up questions. It's good to have your questions written down but don't follow them religiously otherwise you might miss a really great exclusive that someone suddenly decides to reveal to you
- Establish a rapport with your interviewee and stay relaxed. Have a chat and don't be too starstruck.


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